外賣復購率低？3個外賣打包袋小設計，幫你鎖住老顧客

　　Is the repurchase rate of takeaway food low? 3 small takeaway packaging bags designed to help you lock in old customers

　　各位餐飲老板們，是不是還在為外賣復購率低而發愁？花了不少錢做推廣、拉新客，可新客來一次就走，老顧客留不住，生意做起來越來越吃力？其實很多時候，大家都忽略了一個低成本、高回報的關鍵點——外賣打包袋。別再把打包袋只當成裝飯菜的工具了，小小的打包袋，只要做好3個簡單的小設計，就能提高品牌認知，還能直接驅動復購，今天就把這幾個實用技巧分享給大家，簡單好操作，人人都能用上。

　　Dear restaurant owners, are you still worried about the low repurchase rate of takeout? Spending a lot of money on promotion and attracting new customers, but new customers come and leave once, and old customers cannot stay. Business is becoming increasingly difficult? In fact, many times, people overlook a key point of low cost and high return - takeaway packaging bags. Don't just treat packaging bags as tools for holding meals anymore. With just three simple designs, small packaging bags can enhance brand awareness and directly drive repeat purchases. Today, we will share these practical tips with everyone. They are easy to operate and can be used by everyone.

　　很多餐飲老板覺得，外賣打包袋只要結實、能裝，不灑漏就夠了，至于設計好不好看、有沒有用，根本不在意。可大家不知道的是，打包袋是你和消費者接觸的最后一個環節，也是最容易被忽略的“移動廣告牌”。消費者拿到外賣，第一眼看到的就是打包袋，一個有設計、有細節的打包袋，既能體現品牌用心，還能讓消費者記住你，甚至主動復購，比花錢做推廣還管用。

　　Many restaurant owners believe that as long as the takeaway packaging bag is sturdy, able to hold, and does not spill or leak, it is enough. As for whether the design looks good or useful, they do not care at all. But what everyone doesn't know is that the packaging bag is the last link between you and consumers, and it is also the most easily overlooked "mobile billboard". When consumers receive takeout, the first thing they see is the packaging bag. A well-designed and detailed packaging bag can not only reflect the brand's intention, but also make consumers remember you and even actively repurchase, which is more effective than spending money on promotion.

　　第一個設計，也是最基礎的一點：把品牌logo放在最明顯的位置。這里一定要注意，logo的大小和顏色要足夠突出，不能太小、太淡，讓人看不清，最好是哪怕遠距離看，也能一眼識別出來。大家可以想想，消費者拿到外賣，不管是自己吃，還是放在辦公室、樓道里，顯眼的logo都會不斷曝光，久而久之，就會在消費者心里留下印象，下次再點外賣，看到相似的品類，就會下意識想起你的品牌。

　　The first and most fundamental design is to place the brand logo in the most prominent position. It is important to note that the size and color of the logo should be prominent enough, not too small or too light, making it difficult for people to see clearly. It is best to recognize it at a glance even from a distance. You can imagine that when consumers receive takeout, whether they eat it themselves or leave it in the office or hallway, the prominent logo will constantly be exposed. Over time, it will leave an impression in the minds of consumers. The next time they order takeout and see a similar category, they will subconsciously think of your brand.

　　第二個設計，在打包袋上印上餐廳的核心賣點，再加上你的專屬slogan。核心賣點不用多，一兩個就夠，比如“每日新鮮采購”“現做現送”“家的味道”“無添加更健康”之類的，再搭配一句好記的slogan，既能讓消費者快速了解你家的特色，還能加深記憶。比如你家主打家常味，就印上“家的味道，每一口都安心”；主打新鮮，就印上“新鮮直達，不負每一份期待”，這樣消費者吃完美味，再看到打包袋上的文字，印象會更深刻。

　　The second design involves printing the restaurant's core selling points on the packaging bag, along with your exclusive slogan. There is no need to have too many core selling points, just one or two are enough, such as "daily fresh procurement", "freshly made and delivered", "taste of home", "healthier without additives", etc. Paired with a memorable slogan, it can not only help consumers quickly understand the characteristics of your home, but also deepen their memory. For example, if your home specializes in home style flavors, you can print "The taste of home, every bite is reassuring"; Focusing on freshness, we print 'Fresh and Direct, Fulfilling Every Expectation', so that consumers will have a deeper impression after eating delicious food and seeing the text on the packaging bag.

　　第三個設計，也是最能直接驅動復購的一點：在打包袋的側面，加上你的店鋪地址、聯系電話，還有二維碼和公眾號。二維碼一定要清晰好掃，里面可以設置一些福利活動，比如掃碼領代金券、參與團購、積分兌換，或者關注公眾號領優惠券，下次點外賣可以直接使用。這樣一來，消費者吃完美味，看到打包袋上的福利，隨手一掃就能領到優惠，下次想吃同類外賣時，就會優先選擇你家，復購率自然就提上來了。

　　The third design is also the most direct driving point of re purchase: add your store address, contact number, QR code and official account on the side of the bag. The QR code must be clear and easy to scan. Some welfare activities can be set in it, such as scanning the code to get vouchers, participating in group purchase, point exchange, or following the official account to get coupons, which can be directly used at the next take out point. In this way, consumers can enjoy delicious food, see the benefits on the packaging bag, and easily receive discounts with a simple scan. The next time they want to eat similar takeout, they will prioritize choosing your home, and the repurchase rate will naturally increase.

　　可能有老板會說，做這些設計會不會很麻煩、很貴？其實完全不會。這些設計都很簡單，不用搞復雜的圖案和排版，核心就是清晰、實用，成本也不會增加多少，卻能帶來實實在在的效果。很多餐飲老板花大價錢做推廣、搞活動，卻忽略了打包袋這個免費的“廣告牌”，白白浪費了提升復購的機會，真的很可惜。

　　Some bosses may ask, would it be troublesome and expensive to do these designs? Actually, I don't know at all. These designs are very simple, without complicated patterns and layouts. The core is clarity and practicality, and the cost will not increase much, but they can bring tangible effects. Many restaurant owners spend a lot of money on promotion and events, but ignore the free "billboard" of packaging bags, wasting opportunities to increase repeat purchases. It's really a pity.

　　還有一點要跟大家多說一句，這些設計不用追求多高端、多花哨，貼合自己的餐廳風格就好。小店不用搞復雜設計，清晰明了、實用為主；連鎖餐廳可以統一設計，強化品牌記憶。關鍵是要讓消費者通過打包袋，記住你的品牌、了解你的特色，還能輕松找到你、獲得福利，這樣才能真正鎖住老顧客。

　　One more thing I want to say to everyone is that these designs don't need to pursue too high-end or fancy, just fit your own restaurant style. Small shops don't need to have complex designs, focus on clarity and practicality; Chain restaurants can be designed uniformly to enhance brand memory. The key is to enable consumers to remember your brand, understand your characteristics, easily find you, and receive benefits through packaging bags, so as to truly lock in old customers.

　　最后再跟各位餐飲老板叮囑一句，外賣復購率低，不一定是味道不好，也可能是你沒做好這些細節。外賣打包袋看似不起眼，卻藏著鎖住老顧客的關鍵。做好這三個小設計：顯眼的品牌logo、清晰的核心賣點+專屬slogan、實用的店鋪信息+福利二維碼，既能提高品牌認知，又能直接驅動復購，低成本、高回報，不管是小店還是連鎖餐廳，都能用上。希望今天的分享能幫到各位餐飲老板，再也不用為復購率低發愁，輕松鎖住老顧客，讓生意越做越穩！

　　Finally, I would like to remind all restaurant owners that the low repurchase rate of takeout may not necessarily be due to poor taste, but it may also be due to your failure to pay attention to these details. The takeaway packaging bag may seem inconspicuous, but it hides the key to locking in old customers. Do these three small designs well: a prominent brand logo, clear core selling points+exclusive slogan, practical store information+welfare QR code, which can not only enhance brand awareness but also directly drive repeat purchases. It is low-cost and high return, and can be used by both small shops and chain restaurants. I hope today's sharing can help restaurant owners no longer worry about low repurchase rates, easily lock in old customers, and make business more stable!